E-Commerce Accountants Keeping Your Online Business Profitable, Compliant, and Growing
Specialist accountants for Shopify, Amazon FBA, eBay, Etsy, WooCommerce, and TikTok Shop sellers across the UK. We handle your bookkeeping, VAT returns, and tax strategy, so you can focus on scaling, not spreadsheets.









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Why E-Commerce Sellers Choose Accounting People
- ACCA-qualified accountants and Xero-certified advisors with hands-on experience across Shopify, Amazon FBA, eBay, Etsy, WooCommerce, and TikTok Shop.
- Transparent, fixed monthly fees, no hourly rates, no surprise bills. You know exactly what you're paying before you start.
- Full UK VAT & MTD compliance, including EU IOSS and OSS registration for sellers shipping goods to EU customers post-Brexit.
- Automated bookkeeping integrations connecting your store directly to Xero or QuickBooks, eliminating manual data entry and reducing errors.
- Proactive tax planning to legally reduce your Corporation Tax or Self Assessment bill and protect your profit margins.
- A dedicated account manager who understands e-commerce business models, not a generic case handler or chatbot.
- Multi-channel reconciliation expertise: we reconcile Stripe, PayPal, Klarna, and marketplace payouts so your books reflect what you actually earned.
- Trusted by UK online retailers since 2012, from first-time Shopify sellers to established multi-platform brands with six-figure revenues.
Our Core E-Commerce Accounting Services
E-commerce accounting isn’t just bookkeeping with a different label. Between multi-platform payouts, marketplace fees, inventory costs, international VAT, and HMRC’s growing digital reporting requirements, online sellers face genuinely complex financial challenges. At Accounting People Ltd, we’ve built systems, not just spreadsheets, to handle all of it. Here’s what’s included.
E-Commerce Accounting & Bookkeeping
We reconcile your sales data, marketplace fees, refunds, and payment gateway payouts, across every platform you sell on, and feed accurate, real-time figures into Xero or QuickBooks. No more end-of-year panic, no more conflicting spreadsheets. You'll always know your true profit, down to the SKU level if needed.
VAT Returns & Compliance
We prepare and file your UK VAT returns under Making Tax Digital (MTD), meeting every HMRC deadline. Ensuring you're compliant across borders without registering separately in every country.
Marketplace & Platform Integrations
We connect your selling channels directly to your accounting software using tools like A2X, Link My Books, or custom API integrations. This means your Shopify payouts, Amazon settlements, and eBay fees are automatically categorised, VAT-separated, and reconciled — without you touching a single spreadsheet row. Data flows in; clean financials flow out.
E-Commerce Tax & Business Advisory
We go beyond compliance. Our team provides proactive Corporation Tax planning, advice on the most tax-efficient business structure (sole trader vs. limited company), COGS optimisation, and guidance on allowable deductions, from stock purchases and packaging to fulfilment costs and software subscriptions. Sellers who plan ahead pay less tax, legally.
Payroll, Pensions & Staff Payments
As your online business grows and you bring on warehouse staff, VA's, or in-house team members, we manage payroll processing, RTI submissions to HMRC, auto-enrolment pension compliance, and P60/P11D filings, keeping your employer obligations running smoothly in the background.
Financial Reporting & Growth Insights
Monthly management accounts, channel-by-channel profitability reports, cashflow forecasts, and inventory cost breakdowns. These aren't vanity metrics — they're the numbers your business actually needs to make smarter stocking, pricing, and expansion decisions. We present them clearly, without jargon.
Free Consultation
Call us on 0333 023 1300 to get a free consultation and receive a proposal and fee quote.
Meet Online
Can’t visit our office? lets arrange a video consultation with an expert accountant at Accounting People Ltd.
Our Fantastic Clients
Qualified E-Commerce Accountants You Can Trust
Our accreditations
We’re a team of ACCA-qualified accountants and Xero-certified advisors with extensive experience supporting online retailers and digital brands.
From Shopify startups to established Amazon FBA businesses, our specialists provide accurate bookkeeping, VAT compliance, and tax strategy, all tailored to the unique needs of e-commerce sellers.
At Accounting People Ltd, accuracy and personal service come first. Whether you’re reconciling multiple payment gateways or planning for growth, we deliver clear financial insights and dependable support every step of the way.
What people are saying about us
Kind regards
Katherine
My account manager, Asim, has been exceptionally helpful — he explains everything clearly, responds quickly, and makes the whole process smooth and stress-free. I genuinely feel valued as a client.
I strongly recommend Accounting People, and especially Asim. Keep up the great work!
The team are always on hand whenever I need advice, quick to respond, and genuinely supportive. Nothing ever feels like too much trouble, and it’s clear they take pride in looking after their clients properly.
As someone juggling multiple businesses, having accountants I can fully trust has made a huge difference. I highly recommend Accounting People Ltd to anyone looking for a reliable, knowledgeable, and friendly firm to handle their accounts.
Ian Luke and his team run an extremely professional outfit. When I first transitioned to a limited company, they guided me through the entire setup process and explained everything clearly, making what could have been a complicated journey feel straightforward and well-supported.
I have been assigned a dedicated Account Manager, Umair Iqbal, who has been nothing short of outstanding. He’s always available when I call, and if he’s tied up, he gets back to me the same day without fail. He explains everything patiently and clearly, is proactive in keeping me compliant, and genuinely takes the stress out of my company’s tax obligations. I’ve even entrusted them with my personal tax returns, and the service there has been just as seamless.
Accounting People handle all my VAT returns, corporation tax, and the full range of services you’d expect for managing a company’s tax liability — professionally, efficiently, and with real attention to detail.
After six years with them, I can confidently say they’re a firm you can trust. Highly recommended to any contractor or small business owner looking for dependable, responsive, top-quality accounting support.
HN Pack & Storage ltd
London.
The team is always responsive, professional, and supportive. Ian is always quick to answer my emails with any queries that I have and explain things clearly.
The team at Accounting People Ltd make the tax return process straightforward, saving me both time and effort each year. Their advice has been really helpful in ensuring everything is organised efficiently and tax obligations are handled correctly.
Accounting People Ltd genuinely care about their clients and deliver a smooth, efficient service.
Hi Sohaib & Ian,
My relationship and the service delivery from Accounting People can best be described as highly professional, supportive on all matters relating to my business, timely and courteous - always - and prepared to ‘go the extra mile’.
At a personal level it is a pleasure to be supported by your company representatives.
Many thanks for ongoing support. Best wishes,
Gerald Maguire,
Moderator Consulting Ltd.
Communication is always prompt and friendly, and I truly feel confident knowing my finances are in safe hands. I would highly recommend Aalyan Muhammad and Rashid Iqbal to anyone looking for a reliable and trustworthy accountant.
The team at AP are always friendly, helpful and reply quickly, nothing is ever too much and honestly couldn't recommend enough.
Look forward to continued business.
Accounting People Ltd has been our supporting accounting company for well over 15 years. They have been very professional in their service delivery, built an excellent relationship with us, submitted our annual accounts returns and statements on time, always at a competitive cost with no hidden additions. And they answered all relevant queries relating to our business and charitable activities all those years without any fines and misunderstandings.
I recommend them to any individuals and companies, and be rest assured that all your accounting burdens will be dealt professionally.
The end of year tax call is no stress at all for me because I know the team look after everything for me.
They then submit their finished accounts onto an easy to use online portal for me to check over and sign and, done!
I would highly recommend them as a small business owner.
What I appreciate most is their clear and responsive communication. Whether it's explaining complex matters in simple terms or keeping me updated on key deadlines and changes, they are always professional, approachable, and reliable.
I highly recommend Accounting People to anyone looking for a knowledgeable and communicative accounting firm that truly adds value.
What I really value is the personal touch — they don’t just “do the numbers,” they take time to understand my goals and go the extra mile. As I start a new venture, a quick chat turned into the partner offering their full support, even stepping in to handle due diligence without hesitation.
It’s rare to find accountants who combine expertise with such genuine care. I honestly couldn’t ask for more
Their advice has helped me save time, reduce tax burdens, and stay financially organised—something that’s been invaluable in my busy professional life. One moment that really stood out was when they guided me through a complex financial situation with clarity and confidence, resulting in a great decision for my particular circumstance.
From day one, their team has been incredibly responsive, supportive, and easy to work with. They take the stress out of accounting and make everything run smoothly and efficiently. Thanks to their ongoing support and strategic insights, I’ve seen real growth and stability in my personal tax liabilities and business. I always feel like I have a trusted partner in my corner.
If you're looking for an accounting team that’s not only professional but also genuinely cares about your success, I highly recommend Accounting People. They’ve made a real difference for me.
Their team is always responsive, professional, and proactive — whether it’s helping with documentation, answering tax queries, or reminding me of upcoming deadlines. The entire process is efficient and well-organized, which has made managing our finances much easier.
They’ve not only saved us time and stress, but also helped reduce our tax burden through smart, tailored advice. A great example was their guidance on handling rental income more effectively, which resulted in meaningful tax savings.
Thanks to their expertise, I’ve been able to stay focused on my work while feeling confident that our finances are in good hands. I would highly recommend Accounting People to anyone looking for a knowledgeable and trustworthy accounting partner.
From day one, they’ve provided exceptional support in managing my UK taxes with ease, while also helping me seamlessly reconcile my Spanish and English tax obligations. They’ve also made obtaining my UK certificates of tax residency a total breeze — something that used to feel overwhelming!
The team has been incredibly responsive, efficient, and knowledgeable. Their approach to accounting is not just easy — it’s stress-free. I always feel like I’m in safe hands.



My account manager, Sohaib, has been outstanding. He is professional, attentive, and always quick to provide clear and practical advice.
One of the biggest differences I’ve noticed is how Accounting People’s guidance has made financial decisions smoother and given me peace of mind, knowing that my accounts are in capable hands.
I would strongly recommend Accounting People to anyone looking for a reliable and knowledgeable accounting partner.



What really stands out is how proactive they are, they take the time to offer genuinely helpful advice tailored to my situation.
The team are experts and always responsive and supportive. Any time I’ve had a question (and there have been a few!), they’ve come back quickly with clear, helpful answers. That level of service and attention has made a huge difference, and I have far more confidence in how my finances are managed.
If you're looking for someone to take the stress out of self-assessment and give you solid, proactive advice along the way, I’d wholeheartedly recommend them.


frequently asked questions
You need a specialist. E-commerce accounting involves reconciling payouts from multiple platforms (Shopify, Amazon, eBay, TikTok Shop), each with their own fee structures, settlement delays, and VAT treatment. A generalist accountant may file your returns correctly, but they’re unlikely to catch missed input VAT on FBA fees, flag incorrect IOSS treatment on EU sales, or proactively identify tax reliefs specific to online retailers. At Accounting People, we work exclusively with e-commerce businesses — so these nuances are built into our process, not an afterthought.
We support all major selling platforms, including Shopify, Amazon FBA, eBay, Etsy, WooCommerce, TikTok Shop, Squarespace, Wix, and Square. We also integrate with leading payment processors including PayPal, Stripe, and Klarna. Our team uses integration tools such as A2X and Link My Books to automatically sync your sales data, fees, and refunds directly into Xero or QuickBooks — removing the need for manual data entry entirely.
You must register for VAT with HMRC once your taxable turnover exceeds £90,000 in any rolling 12-month period (the threshold for 2025/26). Importantly, this is not a calendar year — it’s a rolling window, so you could cross the threshold mid-year without realising. Many e-commerce sellers also choose to register voluntarily below £90,000 to reclaim VAT on stock purchases, storage fees, and marketing spend — which can significantly improve cashflow. We can advise on the right timing for your business.
MTD for VAT already applies to all VAT-registered businesses — meaning you must keep digital records and submit VAT returns using MTD-compatible software (like Xero or QuickBooks). MTD for Income Tax Self Assessment (ITSA) is being phased in: from April 2026, sole traders and landlords with qualifying income over £50,000 must comply; from April 2027, the threshold drops to £30,000. All our accounting systems are fully MTD-compliant, and we manage the digital record-keeping and filing requirements on your behalf.
Our fees are transparent, fixed monthly packages — no hourly rates and no surprise invoices. The exact cost depends on your sales volume, number of platforms, and the level of support you need. Packages typically start from a monthly retainer covering bookkeeping, VAT returns, and a dedicated accountant. We provide a clear, itemised quote before you commit to anything. Call us on 0333 023 1300 or book a free consultation to get a proposal tailored to your business.
We primarily use Xero and QuickBooks Online, both of which are MTD-compliant and integrate seamlessly with major e-commerce platforms and payment processors. Depending on your setup, we also use specialist integration tools such as A2X (for Amazon and Shopify) and Link My Books (for multi-platform sellers) to automate the flow of sales data, fees, and refunds into your accounting software. You don’t need any accounting knowledge to use these systems — we handle everything and give you clear monthly reports.
Absolutely. Many of our clients come to us before they’ve made their first sale — and we think that’s the smartest time to start. Setting up the right business structure, choosing the correct accounting software, understanding your VAT obligations from day one, and building clean financial records from the outset saves enormous time, cost, and stress later. Whether you’re launching on Shopify, listing your first products on Etsy, or preparing an Amazon FBA launch, we’ll help you build the right financial foundation.
Yes, Amazon FBA accounting is one of our core specialisms. FBA creates specific accounting complexities: inventory stored across multiple fulfilment centres affects where VAT is owed; FBA fees, storage charges, and reimbursements need to be reconciled separately from sales revenue; and Amazon’s settlement reports don’t map directly to standard accounting formats. We use A2X to automate FBA data reconciliation and handle all VAT implications of Pan-European or European Fulfilment Network (EFN) selling, keeping your accounts accurate and HMRC-compliant.
Ready to Stop Guessing and Start Growing?
Book your free 15-minute consultation with an Accounting People e-commerce specialist. No obligation. No sales pressure. Just a straightforward conversation about your business, your platforms, and what proper accounting support could save you — in time, tax, and stress. Call us on 0333 023 1300, or use the form to request a callback at a time that suits you.
